The American Business Women’s Association (ABWA) www.abwa.org ©2026 ABWA LLC 2026 Virtual Spring Conference 19 Speaker Information FRIDAY, MARCH 27, 2026 4:15 PM–5:00 PM Borzou Azabdaftari Session: Vibes > KPIs Drawing from his signature Vibes > KPIs framework, Borzou shows leaders why purpose, taste, and culture are the real drivers of sustainable growth. In this session, he breaks down why purposebased brands grow faster and with less friction, how that methodology powered ABWAs rebrand, and how attendees can apply these same principles immediately within their own organizations. Borzou Azabdaftari is an award-winning creative director, serial entrepreneur, and founder of NickelBronx, a brand-first creative agency known for helping companies stand out in a crowded marketplace. A college dropout turned CEO, he has worked with and alongside global brands including L’Oréal, Reebok, WeWork, Armani, and American Express, earning Hermes Creative, Clutch, and MarCom Awards along the way. Borzou is a top-rated speaker with the Entrepreneurs’ Organization and the Young Entrepreneur Council, known for delivering straight-talking, high-impact talks that connect brand, culture, and growth. Drawing from his signature Vibes > KPIs framework, Borzou shows leaders why purpose, taste, and culture are the real drivers of sustainable growth. In this session, he breaks down why purpose-based brands grow faster and with less friction, how that methodology powered ABWAs rebrand, and how attendees can apply these same principles immediately within their own organizations.
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